Monthly Archives: June 2012

Pinterest Ideas

Last night’s chat on Pinterest in Higher Ed was one of our most successful chats yet and there is a TON of content to read through.  But, if you’re just interested in some ideas for boards to create at your institution, these ideas popped up in the chat.  We branched out of enrollment management, but let’s be honest, in the end, everything affects recruitment.

 “Accepted” – Accepted students pin their acceptance letters with something that speaks to their personality. Think about Erin King’s MIT Acceptance Letter to Space on a pinning scale.

“Our Campus” — Just another avenue for a campus tour.  But it’s not just any avenue, it’s an awesome one.

“Day in the Life Of” — Of a current student? Of a current major? Of a faculty member? Of anyone. What a great suggestion to provide a different level of insight.

“Campus Hangouts” – Who wouldn’t want to know this?

“What being a {mascot} means to you” – Another tap into creativity.  And, there’s never anything wrong with school pride.

“Campus history” – A unique way to tell your campus’ story.

“How College Kids Eat” – Awesome spot for healthy recipes or not-so-healthy-just-really-delicious meals.

“{Mascot}’s around the globe” – Or alumni happenings in general. Babies? Non-human babies? Pre-baby “baby”?

“Why I love being a student here” – And why any prospective student would love it, too.

The list goes on and on, but the point is, it seems like Pinterest is taking a prominent seat at the SM table in higher education.  After last night’s chat, heck, I think I’ll start using my account a bit more…

We’ll have a follow-on chat in a few weeks—and thanks again to our awesome guest, Travis Brock from Educational Marketing Group.  If you want to see some really great examples of Pinterest in higher ed, check out their post.

Cheers to a great weekend, friends!

-Alex

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#EMchat 33: Pinterest in #HigherEd-Tweet of the Night goes to @Pin_Chat

#EMchat 33′s topic was about using Pinterest in HigherEd.  AMAZING!! We had guest, Travis Brock from @EMGonline (http:www.EMGonline.com) join us and his input was so valuable.

There were so many people participating in tonight’s #EMchat, that it was so difficult to pick our TOFN. Drum roll, please!

Tweet of the Night: 

Tonight’s TOTN goes to Pin_Chat (@Pin_Chat), for the tweet answering Q6: What advice would you offer to institutions that want to start a Pinterest account?

Tweet of the Night Honorable Mentions:

Great tweets by Travis Brock from @EMGonline about advice about starting a Pinterest account:

Another great one:

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Patrick Warfield’s (@iampatrickw) tweet was short, but so true:

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Guy Davis’ (@GuyDavis02) tweet about why an institution should consider Pinterest:

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 Thank you to everyone who participated tonight.  Have a great weekend! 
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Pinterest in Higher Ed – Guest Travis Brock

Travis has more than ten years of marketing, communications, and research experience in the higher education arena. He currently writes and edits EMG’s blog and eNewsletter,EMG Brand Bounce, as well as updates and manages EMG’s interactive social media presence. He also manages EMG’s online brand consistency tool,PRINTsprokit.

EMG was Founded in Denver and with offices in Albuquerque and Pittsburgh, we’ve been creating and implementing powerful brand campaigns for over 15 years. We’ve worked with more than 150 educational and non-profit organizations, including public and private colleges and universities, community colleges, secondary schools, statewide systems, and national commissions and associations around the world. We are a high-performance, results-driven organization. We have an unequaled record for building enduring brand identities, advancing strategic objectives, and achieving a return on investment.

LINKS TO TRAVIS SOCIAL MEDIA

Google+

Twitter

Facebook

LinkedIn

EMG Brand Bounce

 LINKS TO EMG SOCIAL MEDIA

LinkedIn

Facebook

Twitter

Google+

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#EMchat 32: Online Applications-Tweet of the Night goes to @DJCassely

#EMchat 32′s topic was about Online Applications.  We had guest, Tim Dunning (@TimDunning), join us to discuss online applications since he works directly with the CommonApp.

Tweet of the Night: 

Tonight’s TOTN goes to DJ Cassely (@DJCassely), for the tweet that speaks for itself (thanks for the reminder about the importance of human interaction!):

Tweet of the Night Honorable Mentions:

newms (@_newms) had a great tweet regarding accessibility:

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Funniest Tweet of the Night goes to Karen Full (@KarenAFull) for her tweet about the advantages of paper apps:

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 Thank you to everyone who participated tonight.  Have a great weekend! 
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#EMchat 31: Tech Series #1 – Tweet of the Night goes to @higherederika

#EMchat 31 was week one in a three week Tech Series. Tonight we talked about online notification and tracking for applicants and admits. Our conversation revolved around how institutions are (or aren’t!) using online methods to notify students about application status, admission decisions, etc. @EMjennielle and @AlexMWilliams_ left @TimDunning and I in charge tonight because they were both busy–hope we didn’t let you down!

Tweet of the Night:

Tonight’s TOTN goes to Erika Pepmeyer (@higherederika) for her tweet about the importance of personal follow up with students in addition to online notification:

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Tweet of the Night Honorable Mention:

Our first TOTN Honorable Mention goes to Beth Jordan (@b3thatx) for her tweet about using a variety of communication methods to reach out to students: Image

Our last TOTN Honorable Mention goes to #EMchat’s own Tim Dunning (@timdunning) who reminded us about an important consideration with online notification: bandwidth.

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Thank you to everyone who joined us tonight! We look forward to continuing the Tech Series with you next week! Have a great weekend–and Happy Father’s Day to all the Dads in the #EMchat family!

Job Searching Strategies-Tips, Insights & Ideas

Job searching can be slightly different for anyone who is looking for that ‘perfect fit.’ I have to admit I was a tad bit naive during the beginning of my job search process. In time, though, I lost my ‘nervousness’ and ‘gooey eyes.’ I began to understand the process and begin to get down to business.

So, here is a Top Five List of Job Searching Strategies. These top five tips are the ‘ideas and insights’ that are helping me get through my current job searching. If you want to know the background story of who I am, please check out my first blog posting.

1. The Phone Interview

The art of a phone interview is one learned over time. It’s like a dance with many steps and with enough practice; the dance becomes fluid, natural, and ends with a great overture of applause at the end.

Conduct your phone interview in a quiet place with no distractions and preferably, a landline because let’s face it; drop calls are the norm these days.

Have the job description in front of you with notes about the department, university, and any other facts that will help you understand the university as a whole.

Your resume should be nearby as it will guide you through the interview and provide you with key words to highlight your experiences and help you answer their questions.

Above all, try to be yourself and see this as an opportunity to let your personality shine. I have had search committees conduct professional interviews and not so professional interviews. You really have to just have a go with the flow and truly expect all sorts of questions, but more importantly, always stay true to yourself.

Finally, it’s important to reflect with a family member, peer, or colleague after a phone interview so you know what strategies to keep for next time. Sometimes when I thought I did horrible during a phone interview, I was called for an on- campus interview. You just never know what the search committee interprets and what you interpret.

2. On-Campus Interview

Naturally, the on-campus interview is a great way for you to see the campus, the culture, the staff, faculty and community in living color.

Remember you’re on an interview from the time you step off that plane, car, bus, train until you leave to go back home.

Student Affairs is a very small world and you never know who will be listening or seeing you in person.

Also keep in mind, the entire time that you’re interviewing them as much as they are interviewing you.Over the course of my three year job search, I have had eight on campus interviews. And I have had both unprofessional and professional on campus interviews given by universities. It just happens and we can’t pretend it doesn’t.

Still, in those unprofessional situations, you have to just remain yourself throughout the entire process and not blow off the interview just because you don’t like the environment. Organizations change all the time and you could end up working with a whole new group of people someday who used to work at that particular institution.

3. Networking

This piece of advice, believe it or not, has been the hardest part for me. I am a shy person by nature so at the beginning of my job search, I was very reluctant to network and ask for help. Soon I realized, though, that networking was the only way to get my name on peoples’ radar and to let them know that I am job searching.

I started with Twitter where I was introduced by a friend who, in-turn, introduced me to #sachat, weekly chat. This chat, #sachat weekly chat, invites student affair professionals from across the country to participate in a thought-provoking discussion guided by a series of questions. I have met a wonderful group of student affair professionals through twitter and I am very thankful to for their support.

I have also been a member or NASPA since 2010 and I have recently joined as a board member of a Knowledge Community to keep my membership active.

4. Mentoring

Mentoring is something that really keeps my sanity. When I have someone I can vent to and seek advice from, I can settle a lot of my fears about this job search. I have about four mentors who are at different stages of their student affairs career which gives me a very well-rounded viewpoint.

I am thankful for their encouraging, tweets, phone calls, emails and cheerleading attitude because it gets me by on a daily basis. It’s important to seek out at least one mentor who is a professional in our field that can be your guide and professional confidant.

5. Family

My entire family, have been really supportive through my job search. I currently reside with my parents and it’s not easy going back into the household after four years of living on your own during college. However, I am really glad to be able to have a place where I feel safe and secure.

It has been adventure for everyone who has continued to be my cheerleader and knows that one day the cycle will break. You just have to believe in your skill set and know that this journey will have ups and downs, a complete emotional roller coaster that you just have to accept.

Conclusion

In conclusion, these strategies may seem like a no- brainer, but I don’t think you can truly put these strategies to use and realize their potential benefit until you’re actively looking for a job.

Above all, I think it’s important to really ‘go with the flow during’ job interviews. We all get so caught up in ‘landing the job’ and trying to say everything during our interview that is ‘smart and witty’, that we tend to forget the reality of everyday living.

The reality is that your job search might be a long process, involving many bumps along the road.

I think it’s important to continue to be an advocate for YOU along the way. Find part time positions at a university and/or enroll in an internship at your local college.

I tend to give this advice to people who are new to the job search and the student affairs field in general. I usually, though, just get blank stares back in-return. They say things like “this will never happen to me. I will never get a part time position and/or an internship at a local college.” I say, don’t judge a situation until you can picture yourself in the shoes of someone, an employer and/or college administrator who needs help and/or has a new job in mind. You never know until you try….

I am currently a board member of the Student Leader Programs NASPA Knowledge Community and I am working at an internship. That is one of the reasons I am so happy to be a part of #emchat and the student affair twitter community. Even though I don’t have a full time job, my advocacy keeps me grounded and believing that something will break my way as I continue to search for a position in a field I enjoy so much – College Student Affairs.

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#EMchat 30: Lead Generation-Tweet of the Night goes to @KarenAFull

#EMchat 30′s topic was about Lead Generation.  We had guest, Katy Barson (@Katy_Barson) join us to discuss how best to convert your leads.  The conversation was terrific, and we quickly realized how difficult it was to dig deep with only 140 characters!   Stay tuned for future Lead Gen blog posts and chat topics.

Tweet of the Night: 

Tonight’s TOTN goes to Karen Full (@KarenAFull), for her tweet about the importance of messaging in Lead Generation:

Tweet of the Night Honorable Mentions:

Meghan Dalesandro (@MeghDale) had a great tweet:

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Katy Barson (@Katy_Barson) had a great answer to  Q5: best lead source you’ve found for conversion? (curious to hear some thoughts…)

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 Thank you to everyone who participated tonight.  Have a great weekend! 
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Lead Generation Guest

We’re excited to invite Katy Barson (@katy_barson) to guest on #EMchat tonight as we discuss lead generation.  This is a topic that I know many of us are excited about and personally, I’m anxious to learn more.  To give you a bit of background…

Katy joined Hobsons (@hobsonsinc) in August 2011.  She works with institutions to help them meet their enrollment goals for their non-traditional & graduate student programs through the development and implementation of digital media campaigns. Katy holds a Bachelors of Science in Technology, Visual Communications from Bowling Green State University and a Masters of Education, Higher Education Administration from the University of Dayton.

We’ve asked Katy to be a guest on tonight’s chat for a number of reasons, but specifically because her work is directly linked to lead generation. As an Account Executive for Hobson’s Media Services, Katy helps institutions in identifying and connecting with their target audience online, strategically aligning institutional digital marketing budgets, sharing knowledge of available channels and new technologies, enhancing understanding of search and display, and delivering qualified leads.

Hope you’ll join us for the chat! 9PM EST.

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Hey, I think I like college admissions work… now what?

Okay, so you’ve been working for your admissions office for a couple of years and you really enjoy it.  You are excited about helping students find their educational pathway, and perhaps you are interested in the theories and strategies evolving around enrollment management.  What to do next?  For new admissions officers who take a liking to the profession and wish to continue moving forward, here are a few simple things you should do to help you learn more and to assist you with moving up through the ranks:

  1. Become involved in admissions and enrollment organizations, and make a point of attending seminars, webinars, or conferences.  If your office has the funding, join your state affiliate of NACAC (National Association of College Admission Counseling) or AACRAO (American Association of Collegiate Registrars and Admissions Officers).  These organizations hold wonderful national and regional conferences at which you can learn about pertinent admissions issues, as well as get a chance to network with colleagues from other universities.  ACT, The College Board and many other higher education consulting organizations hold learning conferences as well.  As much as your supervisor and office budget will allow, take advantage of attending whatever you can.   Volunteer to serve on a committee.  You will gain some amazing insights and ideas to bring back to your office.
  2. Get a mentor.  This is a concept that is obvious and useful in so many professions, and one to which I should have paid more attention years ago.  It is so great to be connected with someone whom you can ask for advice, someone with whom you can exchange ideas, or who will help you to ask the right questions.  This person is maybe your boss or director, but perhaps it can be someone whom you’ve met through admissions travels or at a professional meeting.  SACAC (The Southern Association for College Admission Counseling) even offers a Mentorship Program which is, according to the SACAC web site, “designed to offer a lifeline for those who are in the first few years of college counseling or admission counseling.”
  3. Train yourself on concepts outside of your area of direct responsibility, and volunteer to help as often as possible in these areas.  Don’t be afraid to tackle topics about which you feel less comfortable, for example, working with transfer students, articulation agreements, or international students.  So often in my admissions office tenure I’ve heard people say something like: “I can’t speak to a prospective international student on the phone.  I would honestly have no idea how to answer his questions.”  Don’t let yourself fall into this trap.
  4. Find ways to enhance your education.  Thinking about another college degree?  There are many advanced degrees in higher education that are designed to teach future administrators of college campuses the skills needed for effective leadership.  If seeking another degree is not in the cards for you at this time, you can always take advantage of other types of learning opportunities.   AACRAO, for example, offers short-term online professional development courses.  Some organizations or institutions even offer a certificate in enrollment management.  Or, perhaps you can even try taking a class in public speaking to improve your presentation skills.

Let me close with this thought: take a risk!  No, I’m not talking about bungee jumping off of your student center.  I mean…  try to find an extra way to make a difference at your college or university.  Ask your supervisor for an additional project and bring back extraordinary results.

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