Category Archives: Grad EM

Apr 18 2013
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Grad EM

#EMchat Tweetup at #NAGAP – Wed. Apr 24

What’s a “tweetup”? It’s basically a Happy Hour with all of your new found Twitter friends!

Last year, I hosted the first ever #EMchat tweetup at NAGAP and it was a wonderful experience.  All of the folks I connected with via Twitter and the #EMchat feed were now sitting with me face-to-face!

I am hosting another #EMchat Tweetup at this year’s NAGAP conference in Florida — Please join us!

WHEN: Wednesday, April 24, 2013 – 8:30 pm (right after the Welcome Reception)

WHERE: Wreckers Sports Bar (Located next to the South Beach Pool and Coquina Lawn areas at the Gaylord Palms Resort)

Shoot me a tweet and let me know if you can make it! @EMjennielle

See you next week in Florida!
Jennielle

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Oct 19 2012
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Grad EM, Tweet of the Night

#EMchat 47: Yield Strategies for Grad Applicants -TOTN goes to @PaulMucciarone

Thank you to NAGAP (@NAGAPorg) for sponsoring #EMchat 47: Yield Strategies for Graduate Applicants (click for transcript).  There were many new participants and a ton of great strategies to increase yield.

Tweet of the Night: 

TOTN goes to one of our new #EMchat participants, Paul Mucciarone (@PaulMucciarone) for this tweet about one of his successful yield strategies at his institution: 

Thank you to everyone who participated tonight, and thank you to NAGAP for sponsoring our Grad series chats.

Yield Strategies for Graduate Applicants transcript. 

Have a great weekend! Check out our calendar for upcoming #EMchats. 

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Oct 13 2012
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Admissions, Grad EM

Yield Strategies for Grad Applicants: 10/18 9p EST – Guest Post: @MarcusHanscom for #EMchat

This week’s #EMchat is sponsored by NAGAP.

I’m absolutely floored by the interest in last week’s #EMchat dedicated to “Defining Graduate Enrollment Management.” This was our first foray into the Twitterverse for NAGAP and we couldn’t have had a stronger response.

For those of you not familiar with NAGAP, NAGAP is the association dedicated to graduate enrollment management (GEM). In full disclosure, I serve as the Online Education Chair for NAGAP and felt strongly that #EMchat could play a critical role in our efforts to grow professional development opportunities for our members while providing GEM leadership input in the chats from our members and executive
board. My position is a new one on the board thanks to our new president, James Crane, who serves as Associate Dean of Graduate Studies at Brigham Young University. James is spearheading efforts to grow our national and international partnerships and to expand our professional development opportunities, namely online.

Though NAGAP was originally founded to serve graduate admissions professionals, the changing landscape of the industry has shifted our focus to serve professionals in all graduate enrollment management capacities. Increasingly, our work requires that we have knowledge of issues that impact the entire student lifecycle from admissions and recruitment to student services and retention, among others. NAGAP has taken on GEM as its central issue over the coming years; look for us to be providing a wealth of resources on GEM initiatives through our annual conference, professional development institutes (PDIs), regional receptions, webinars, and of course, further partnerships with #EMchat. Our regional chapters and special interest groups throughout the country will also serve as a great resource in this regard.

We are excited to continue our partnership with #EMchat with this week’s event, which will focus on “Yield Strategies for Graduate Applicants.” We hope to see you again and look forward to the great collaboration that has become such a fantastic part of #EMchats.

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Marcus Hanscom (@Marcus Hanscom)
Associate Director of Graduate Recruitment and Outreach, University of New Haven
NAGAP Online Education Chair

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Oct 11 2012
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Grad EM, Tweet of the Night

#EMchat 46: Defining Graduate Enrollment Mgmt -TOTN goes to @MarcusHanscom

Thank you to NAGAP (@NAGAPorg) for sponsoring #EMchat 46: Defining Graduate Enrollment Management (click for transcript).  It was a fantastic discussion between enrollment managers from all over the country.  And now, tonight’s Tweet of the Night is…..

Tweet of the Night: 

TOTN goes to Marcus Hanscom (@MarcusHanscom) for this tweet: 

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Honorable Mentions:

Stephen Ostendorff (@ostendorff) answered Q3: How can we help shift the culture on our campuses to communicate the value of GEM in our mission?

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There was a lot of talk of eliminating silos, and this tweet was nominated as a contender:

 

Thank you to everyone who participated tonight.  We continue our Grad Series next week as we discuss: Yield Strategies for Graduate Applicants.

Again, thank you to NAGAP for sponsoring tonight (and next week’s) chat.

Defining Graduate Enrollment Management transcript.

Have a great weekend! Check out our calendar for upcoming #EMchats. 

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Oct 09 2012
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Grad EM

Defining Graduate Enrollment Management — Thurs 10/11 9PM EST #EMchat

Update:  #EMchat 46: Defining Graduate Enrollment Management transcript here.

This week’s #EMchat is sponsored by NAGAP.

I transitioned into graduate enrollment management four years ago, after working in undergrad for 8 years.  The transition has been a great experience and I’m so glad I did it.  However, I will say that I felt like I was on my own little Grad EM island until I discovered NAGAP (@NAGAPorg) about 6 months ago!

So, what is NAGAP?  The National Association of Graduate Admissions Professionals is the only professional organization devoted exclusively to the concerns of individuals working in the graduate enrollment management environment.   The mission of NAGAP is to support, advance, and engage graduate enrollment professionals by promoting integrity, excellence, and collaboration through education and professional development.

So let’s rewind to 6 months ago when I felt like I was on my own little Grad EM island.  I was on my way back to Austin from another conference and overheard that NAGAP was hosting their conference in Austin.  On a whim, I decided to attend on a one-day pass to check them out.  I am SO glad I did.   Not only did our 1st #EMchat Tweetup happen during that visit, but I met a ton of other Grad EM professionals who had the same struggles and issues I had without having to translate the difference between the undergrad and graduate environment.  I left feeling connected, motivated and inspired by a group of people I only knew for 8 hours.

I was so impressed by the organization that I became a member and I am now volunteering on the Research and Global Issues Committee.

For those of you who are reading this post and are not a Twitter user, don’t worry! Lorena Shank (@LoreShank), a fellow Grad EMer and NAGAP committee member, has created this prezi just for you: “What is Twitter?“.

If you have never participated in a Twitter chat, we have that covered too! Marcus Hanscom (@MarcusHanscom), another fellow NAGAP committee member, created this YouTube video to show how you can follow along:  

I hope to see all of the #EMchat community participate this Thursday.  If you are not on Twitter, and have questions about getting started, shoot me an email! If you are on Twitter and have a question, send me a tweet: @EMjennielle.

See you in a couple of days!

Update:  #EMchat 46: Defining Graduate Enrollment Management transcript here.

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Sep 19 2012
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Admissions, CRM, EM, Grad EM, Recruitment, Retention, Tech

CRM ’til the End.

I’m a communicator. I’m a collaborator. My greatest strength lies in my ability to interact with others and build relationships. While I think of it as a skill set, I also think of it as a blessing in that I’m so lucky that I have the opportunity to meet and connect with so many different people.

It would make sense then that I am fascinated with all things social and all things CRM. I’ve had the opportunity to use two different CRMs in two VERY different settings: my alma mater’s admissions’ CRM (EMAS) and SalesForce at a previous company. I have seen how these tools can be used effectively and also how they sometimes aren’t used to their greatest potential.

In the end, I’ve said it so many times. Don’t bother with a CRM if you don’t have a strategy, the team in place to get it off the ground, or the RIGHT people to manage it. Technology is important. But technology will never replace actual relationships. Sometimes we get so caught up in getting a job done quickly (although I’m certainly not undermining the overwhelming amount of work done on a campus), that we assume technology will take care of the rest.  Well, it won’t.

I’m excited to talk about CRMs this Thursday night at 9PM EST to see what tools institutions are using, struggles you have faced, and ideas you may have for enhancing communication both internally on your campus with staff and students and externally with prospects and constituents.

If you’re not that familiar with CRM, here are a few great posts that are worth reading. You don’t need to be an expert to have insight.

It’s Time to Put the Relationship in Higher Education CRM – Tim Copeland

sCRM: Stop Me If You Think You’ve Heard This One Before – Peter Kim

The CRM Triptych and Overcoming Higher Education CRM Hype – Tim Copeland

Selecting a CRM Vendor in the HE Market – Ovum

CRM for Higher Education  – Intelliworks (Dan Obregon) and DemandEngine (Tim Copeland)

…Yes, there is a Tim Copeland trend. Yes, I’m an unofficial fan. Does that make it official?

–Alex

 

 

 

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Sep 17 2012
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EM, Grad EM, Professional Development

#EMchat: One Year In

About a year ago I posed a random question via tweet asking if any chats existed specifically for enrollment management. Less than ten minutes later, I had a response from Jennielle. “Nope. Let’s start one.” And so, #EMchat was born on October 5th (a Wednesday…prior to figuring out our best day), just a few weeks later. If you had asked me where I saw the chat going in one year, I don’t think I could have fathomed the expansion to a blog, 1,000+ reads on specific topics, or the people I’ve met online and IRL as a result…I’m glad those people like to happy hour. I’m also amazed that I have yet to actually meet Jennielle or Jillian.

I’m reminded every day of the vibrancy of this community. We’ve grown from an hour worth of tweets on Thursday evenings to a community of perpetual engagers, content distributors, resource sharers, and relationship builders. We are a community. I (we) have each and every one of you to thank for that.

I’m also reminded each day of the purpose of #EMchat. We’re here to discuss best practices, trends, new ideas, and opinions.  But here’s the thing. Are there really best practices? Are trends really going to catch on? Are all ideas great? And, are all opinions right? No. This is the purpose of #EMchat. It’s an open forum to share. It’s also what makes our community strong. You can be a newly-minted admissions counselor or a VP of EM. You could be a vendor or, heck…a government contractor for the Senate. No matter what, your opinions are not only considered, but valued.

We have had some amazing guests on our chat over the last year. Higher ed pros, vendors, and consultants define this community. We’re not here to sell a product and we don’t report to anyone. This is one of my favorite aspects of this chat—the growth has been completely organic because it could be. We’re not a business and so we don’t have competitors. We collaborate not only because we can, but because we want to. We work with experts to develop chat questions and resources because we’re not experts ourselves. And, we don’t claim to be.

When we began #EMchat, we made one simple rule: never make this community feel like work. Thank you for making that possible. Cheers to 348 days, 42 chats, 12 blog contributors, one great team, one phenomenal hashtag, innumerable tips, tricks, and ideas, words of advice and kind words of encouragement.

Looking forward to bigger things in year two. What would YOU like to see?

-Alex

And, if you’ll be at NACAC in October, be sure to look up @jhiscock. She’s putting together a tweetup–Details coming!

 

 

 

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Jul 12 2012
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Grad EM, Professional Development, Tweet of the Night

#EMchat 34: Grad EM Series: #ProDev – Tweet of the Night goes to @SarahLangDC

#EMchat 34′s topic was about Professional Development in Grad EM.  There were many familiar Grad EM friends that participated in the chat, which led to great info about resources for Grad EM professional development.

Tweet of the Night: 

Tonight’s TOTN goes to Sarah Lang (@SarahLangDC), for her answer to Q3: Professionally speaking, what has been your biggest “A-ha!” moment?

Tweet of the Night Honorable Mentions:

David Pittman (@DavidMPittman) receives a TOTN HM for his answer to Q2: What are the biggest differences between Undergrad EM and Grad EM?

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Kristen S. (@ksterba) offered advice on how to encourage others to pursue a career in Grad EM:

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…which then led to this tweet by Marcus Hanscom (@MarcusHanscom)

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…which then led to this tweet about NAGAP‘s Mentor Program, by our Resource King, Tim Dunning (@TimDunning):
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Have a great weekend everyone! See you next week! Our  topic: Social Media Series: Facebook.
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Jun 21 2012
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EM, Grad EM, Tech, Tweet of the Night

#EMchat 32: Online Applications-Tweet of the Night goes to @DJCassely

#EMchat 32′s topic was about Online Applications.  We had guest, Tim Dunning (@TimDunning), join us to discuss online applications since he works directly with the CommonApp.

Tweet of the Night: 

Tonight’s TOTN goes to DJ Cassely (@DJCassely), for the tweet that speaks for itself (thanks for the reminder about the importance of human interaction!):

Tweet of the Night Honorable Mentions:

newms (@_newms) had a great tweet regarding accessibility:

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Funniest Tweet of the Night goes to Karen Full (@KarenAFull) for her tweet about the advantages of paper apps:

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 Thank you to everyone who participated tonight.  Have a great weekend! 
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Jun 07 2012
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EM, Grad EM, Tweet of the Night

#EMchat 30: Lead Generation-Tweet of the Night goes to @KarenAFull

#EMchat 30′s topic was about Lead Generation.  We had guest, Katy Barson (@Katy_Barson) join us to discuss how best to convert your leads.  The conversation was terrific, and we quickly realized how difficult it was to dig deep with only 140 characters!   Stay tuned for future Lead Gen blog posts and chat topics.

Tweet of the Night: 

Tonight’s TOTN goes to Karen Full (@KarenAFull), for her tweet about the importance of messaging in Lead Generation:

Tweet of the Night Honorable Mentions:

Meghan Dalesandro (@MeghDale) had a great tweet:

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Katy Barson (@Katy_Barson) had a great answer to  Q5: best lead source you’ve found for conversion? (curious to hear some thoughts…)

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 Thank you to everyone who participated tonight.  Have a great weekend! 
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