Category Archives: Recruitment

The Power of Student Employment – Recruitment and Beyond

During my time as an undergrad, I had the amazing opportunity to be a Student Ambassador for my institution.  At first, I served as a volunteer giving the campus tour (no longer a volunteer position, but a paid opportunity).   I moved into a telecounseling position, and from there it exploded into an outstanding professional development and general growing up opportunity.

While maintaining the core objectives of learning about the institution, giving campus tours from anyone to classrooms of 6th graders through graduate students, and working the open house/special events, I worked in our daytime operations.  Our day time operations ran the office.  There was a student manager, someone answering the phone to schedule visits, someone (Me) to answer the general university email account, someone to float and assist, and two people to welcome and manage our front desk.  There were three shifts approximately each day, all coordinated by a student.  If our supervisors wanted to go to a conference and present on our program, and they did, they literally could point out that they were there and our office is still running.

While many people have concerns over the legitimacy of student work and whether the responsibility is appropriate for a student to do, I have to respond with, “Let them do it.”  Now, with that means training and supervision, but outside all the logistics and politics, you are creating something much bigger.

You are creating the opportunity for that student to grow.

My final position in that office, on top of the tours, the answering of emails, and working special events, was “Professional Development Coordinator.”   A rather fancy title that I imagine a lot of us would like to have now as full-time professionals.  My responsibility, develop training sessions that helped build on the core responsibilities we learned from our retreats throughout the semester.  These trainings would be on effective communication, creating healthy work relationships, and all the other topics our supervisors wanted to talk about, but didn’t have the time to talk about it.  It was my opportunity to professionally grow in terms of developing trainings, presenting, communicating with others, and researching topics.

I wouldn’t be where I am without these opportunities.  As some of us continue to fight the battle with budget cuts, and even those that aren’t, there is lot to be said and a lot of power that can come from student employment.

Want to know more about my experience, connect with me on Twitter @JoshKohnert.

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Independent Research: FAFSA & Free Lunch

I know that there are only a few people in our chat from Maryland, but I’m hoping this post will inspire anyone with interest in this data (which should be all of you!) to follow suit and create your own state reports.

For the last few months, I have compiled data (largely sourced from NCES and the FAFSA project website) on the state of Maryland. I initially wanted to compare per capita and household income to FAFSA completion rates. While we all know there is a disparity in completion rates between socioeconomic blocs, I’ve never come across a study that lists [public] high school by high FAFSAschool for an entire state. Like most states, Maryland is incredibly diverse when considering the socioeconomic spectrum. As a state that borders our nation’s capital with a highly-educated workforce, we have some of the wealthiest counties in the US. We also have some of the poorest. Continuing, these counties are oftentimes broken up into wealthy districts and zip codes. In short, it was nearly impossible to predict the per capita and household incomes for a specific school–students who have parents that make $250k+ could be sitting next to a student with both parents unemployed. In the end, I resorted to using free and reduced lunch data to compare to FAFSA completion rates.

What I found only confirmed what we all know. But, the information is now usable. Admissions counselors can now see what schools may need additional information or assistance when it comes to the financial aid process. High school administrators can see where their school ranks when compared to others in their district and across the state. Superintendents can target specific schools that may need additional programming and information sessions encouraging families to fill out the FAFSA. Organizations that focus on promoting college access can reach out to struggling schools. I believe this is only the beginning, but I believe it is a strong step in the right direction, focused on fostering collaboration between all sectors of education.

Please check out the data and let me know your feedback. I’m going to continue refining it (especially when the June 2013 data is released), and hope to create a report that I will be able to present to my state BOE. The most telling sheet is the fourth–just check out how the red (less than 50% completion) begins to change to white as you scroll down.

I’ve uploaded the doc to Google Drive

As a disclaimer, this research is far from perfect. The free and reduced lunch data was a percentage of the school; I applied it to the number of seniors, using the assumption that the students were equally distributed among all grade levels. Some of the NCES data did not match up with the FAFSA data; i.e., there were 2 seniors but 40 FAFSA completions. Schools sometimes overestimate their completions and things can be misreported to NCES. For a list of assumptions of the FAFSA Project, see here. Thus, ignore the obvious outliers of 400%, 1200%–it would be phenomenal if true, but it’s not. There are other assumptions I have taken in this study and I’d be happy to discuss them with you via email. Feel free to contact me: alex@emchat.net

Enjoy!

-Alex

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What Motivates You?

A few months ago we announced that we’d like to start a “What motivates You?” series. We started off the next week with an awesome post from Ashley Scott and then we kind of fizzled off. I had intended on writing the second post and, well, here I am…a few months late!

I can tell you the moment I knew I wanted to work in enrollment management; although, at the time I only knew it as admissions. I toured Salisbury University on June 23, 2004. Yes, I know the date. I don’t know my tour guide’s name, but I know she had blonde hair and I quoted her introduction in my graduation commencement speech…”If I’m about to trip over something or fall while walking backwards, please let me know.” It became my tagline to make people laugh (so cliché), but also become a metaphor for my life. I wasn’t always sure where I was going and knew I would need help along the way.

I joined the admissions team during my sophomore year as a host. Elizabeth Coccia (CONNECT IF YOU HAVEN’T @ecoccia33) didn’t interview me, but she was the person who introduced me to the world of enrollment management. She provided the foundation for me to build my passion for helping other students find their right fit. She let me emcee during admitted student day, brought me along on counselor luncheons, and showed me what real passion for your job is about. She’s still doing it today, and I am so thankful that she somehow found #EMchat and realized that her wannabe protégé was one of the people behind it. I’m one of those people because of her.

I never took a position in admissions when I had the opportunity.  At the time in my life, it wasn’t right. I look back on that decision frequently. I’m happy to say that I don’t regret it. To be honest, if I had taken that job, I’m not sure that we would have #EMchat – although Jennielle and Jillian would probably still have rocked something out sans Alex.

I needed to keep abreast of trends and changes in the industry because I want to be an enrollment management consultant—my initial interest in the community was selfish, I’m comfortable with saying that now. But now…now I’m motivated each day by the conversations that take place in this community. I’m blown away. I’ve been fairly inactive the last few weeks because of work demands, but I follow the feed on a daily basis and am amazed at the dialogue that’s taking place. I’m in awe of the relationships that have been formed and those that form each day.

So, what motivates me? It’s changed over the years. We all have our true starting point (thanks, Elizabeth!), but we need motivation that takes us through each day and year. Thank you all for motivating me each and every day.

What motivates you? Let us know if you’d love to post on this topic!

Cheers.
Alex

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The Diminishing Value of Deposits

Adam Castro (@AdamCastroEdu)

Adam Castro (@AdamCastroEdu)

Well, deposit season is upon us once again. Stage Manager, cue the collective groan. Colleges all over the country are projecting Fall 2013 enrollment based on one, three, even five years of deposit data hoping to see a pre-May 1 uptick that will ultimately result in a strong new student cohort. Give that a second read and tap into your inner Agent Scully: Question everything.

We have accepted the fact that students apply to more schools than ever before, right? In that same vein, we can no longer ignore that the once infinite power of the deposit has been watered down. Some schools have raised, even doubled, the cost of their deposits in recent years with varying results. The bottom line is, the ability to deposit and/or deposit at several institutions, is variable depending on the student population you serve. There is one enrollment factor that is consistent, however: time.

The new deposit is one of an expressed level of commitment through a student’s time. What could be a better indicator of interest than a millennial spending meaningful hours preparing for the start of their college career at a particular institution? To that end, I would argue the following actions are better indicators of student interest than a monetary gesture:

Attending two or more yield-based recruitment events

If a student attends say an Accepted Student Preview Day and a Scholarship Reception, they are highly interested. Get a third visit and you better be helping that student move-in in September. A prepared student may attend 10 Open House events, but they will only attend a yield event for schools they are strongly considering. One, maybe two, schools get multiple yield-based visits.

Taking a placement test

How awful. Imagine giving up your Saturday to sit in a lab for two hours and take a test that has no bearing on your acceptance, but could seal your academic fate as a freshman? I would pay you $150 right now to never have to experience such a thing. Online tests are just as bad. There, I beat you to it.

Registering for classes

Large schools that register their freshmen online en masse, skip the next couple of sentences. Small, niche schools, allow me to holler at you for a second. There is no better indicator for enrollment than registering for classes, right? Well, don’t stop them. Allowing them to register, deposit be damned, opens up a myriad of yield-based, counseling opportunities. You will have every opportunity to find out if they are committed to enrolling at You U. My institution serves a high financial need student body (about 50% of the incoming class has an EFC of $0 – $3,000) and we are often able to present students with a financial aid award that has a $0 out-of-pocket expense after federal, state, and institutional grants, and federal student loans. Does it make sense to ask them to pay out-of-pocket to confirm their intent to enroll? I say no.

The payoff here is in assessment. Broadening the deposit conversation can help you identify problems within your yield strategy. Are your events not up to par? Does your placement test format, or how results are presented, scare the bejesus out of students? Does your initial advising session hook ‘em or push them away?

Deposit to enrolled yield is so 1990’s. Get a handle on your engaged to enrolled yield and it will serve you well in the turbulent years to come.

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#EMChat 52: CONNECTING ADMISSIONS AND RETENTION – #TOTN GOES TO @KARENAFULL

#EMchat 52 brought together higher education professionals from admissions and student affairs to talk about retention. Special guest @Amir_Law helped guide our discussion which covered everything from sharing information across departments (break down the silos, friends!) to specific programs that have worked well at our institutions. As always, the conversation was lively and the hour went by far too quickly!

Tweet of the Night

Choosing tonight’s #TOTN was difficult because there was such amazing knowledge shared, but @KarenAFull got us off to a great start by sharing this:

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Honorable Mentions for #TOTN go to @Amir_Law for his Final Thought (#FT) of the night focusing on the “front end” of retention: Image

and @FirstGenCollege‘s reminder about the importance of following up individually with students:

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Thanks to everyone for participating tonight–we’ll have the transcript up soon. While you’re waiting for that, why not donate to #EMchat Gives Back? 100% of the proceeds will  be donated to the Red Cross Disaster Relief Fund for Hurricane Sandy. Orders must be placed by December 4th, so get your order in today!

Hope everyone has a great weekend!

#EMCHAT 50: ROAD WARRIOR TIPS AND TRICKS – TOTN GOES TO @THE LSTRAVELER

(MOD Confession: I totally forgot to write this post after last week’s chat. Guess that’s what application review season does to me! SORRY!)

#EMchat 50 (yes–50!): Road Warrior Tips and Tricks (click for transcript) was the perfect wrap-up for fall travel season! We touched on topics from staying healthy on the road to maintaining a balance with office responsibilities. We had several new participants this week and we hope you’ll all keep coming back!

Tweet of the Night

Thursday’s TOTN goes to #EMchat first-timer, Ashley Harville (@TheLSTraveler) for this great reminder of why we are all in this profession:

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Honorable Mentions go to Chuck Erickson (@yooper79) and Chip Timmons (@ChipTimmons)–making the Midwest proud!:

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Thanks to everyone for participating last week and we hope you will join us this Thursday at 8pm CST for #EMchat 51: The Campus’ Role in Recruitment.

Also–please don’t forget about #EMchat Gives Back! Help us raise money for the American Red Cross for those affected by Hurricane Sandy. Click on the poll to say, YES, I’m IN. We are finalizing the design for the t-shirt and will have a donation form and account set up soon!

Happy Application Reviewing! Check out the calendar for upcoming chats!

EM, Meet Advancement. Advancement, EM.

I’m sitting here without electric. I’m bored, getting kind of cold, watching the candles dwindle as the flames start to burn out (mostly because I’ve been burning candles all day…it’s what we do here), and enjoying the sound of the wind and rain. To be honest, I should probably be scared. I don’t know.  I have a glass of sauvignon blanc on my left and a glass of cabernet sauvignon on the right. I’m taking on this frankenstorm in the classiest manner I know how. I’m also typing this post with my thumbs and I’m not going to lie, I’m amazed at my dexterity. I’m pretty fast. Let’s hope that autocorrect doesn’t place any ridiculous words in this post.

I just read this article from our friends over at Noel-Levitz, and I realize more than ever the importance of having a connected university. I was lucky to have the opportunity to work in enrollment management, student affairs, academic affairs, and university advancement as an undergrad and graduate student at Salisbury University. I know that I drove my now wife crazy with all of my jobs, but I wouldn’t have the knowledge of how institutions work without those experiences.  She’s awesome.

It’s interesting that I would write this post tonight. As a Marylander, I’ve [obviously] been affected by Sandy. And yet, as I’m worrying about my family, my coworkers and my life here in DC (ish), I’m also worrying about my school. Salisbury sits 30 miles away from Ocean City, Maryland, practically underwater.

Freshman Year: After a night of mud sliding on the quad

I’m thinking about the residence halls, the buildings, the city and the students. I’m thinking about the local barsI used to head to with throngs of friends for Thirsty Thursdays or weekend nights as I see pictures on Facebook of those establishments underwater. I remember mud sliding in the quad…running and jumping head first across the giant puddle, formed by a would-be-snow-storm that JUST wasn’t cold enough, ultimately ending on the other side, being amazed at how this was possible. I’m thinking about my freshman experience, especially as a good friend and cluster mate left me a voicemail yesterday that I’ve yet to return (but WILL very soon). I remember sitting on the beach and watching waves with friends as crazy storms rolled in. I’m smiling, thinking about taking Meggie on our first date as freshmen, just four months into our college years…driving to the beach to see the Christmas lights.

As I look down, I notice that I’m wearing Salisbury sweatpants and an SU t-shirt. I look at the collages of pictures on the wall and see my friends smiling back. I look at the blanket on my floor. Salisbury. The photo album on the shelf. Salisbury. My engagement pictures. Salisbury. And let’s not get ahead of ourselves, no, my apartment is not a shrine to SU. My wife is a phenomenal decorator. Really phenomenal.

When I go to college fairs as an alumni volunteer, I see firsthand the shocked faces of students and parents when I say that I don’t work for SU. I’m there, volunteering on a Saturday morning or Tuesday after work because I love my institution. I’m able to provide an insight to my school that these students may not otherwise see. I can tell these stories. I can smile and laugh and be genuine. And, that’s what sells an institution. I can pull from my cross-campus experiences (look for this term in a later post) to answer student questions, paired of course with the EXCELLENT alumni admissions training offered by my alma mater. I can mention my friends who are successful teachers in the state and those who went on, like me, to pursue their master’s. I can talk about my friends working for non-profits, the government, or starting their own businesses after winning competitions put on by Salisbury. I can offer that level of credibility. I can talk directly about job placement. I can speak both to and from experience.

I don’t want to step on Kristen Rothfeld’s excellent past posts on utilizing alumni in EM, I just want to offer my vantage point.

And now I’m thinking about giving. At 25, I’m pretty much just beginning my professional career; and, while I’m in a great place, it’s not one that offers me the opportunity to give to my school on the level that I desire. So I give my time at college fairs, I give my knowledge when it comes to social media and I give my stories to anyone who will listen.

How do you give back?

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CRM ’til the End.

I’m a communicator. I’m a collaborator. My greatest strength lies in my ability to interact with others and build relationships. While I think of it as a skill set, I also think of it as a blessing in that I’m so lucky that I have the opportunity to meet and connect with so many different people.

It would make sense then that I am fascinated with all things social and all things CRM. I’ve had the opportunity to use two different CRMs in two VERY different settings: my alma mater’s admissions’ CRM (EMAS) and SalesForce at a previous company. I have seen how these tools can be used effectively and also how they sometimes aren’t used to their greatest potential.

In the end, I’ve said it so many times. Don’t bother with a CRM if you don’t have a strategy, the team in place to get it off the ground, or the RIGHT people to manage it. Technology is important. But technology will never replace actual relationships. Sometimes we get so caught up in getting a job done quickly (although I’m certainly not undermining the overwhelming amount of work done on a campus), that we assume technology will take care of the rest.  Well, it won’t.

I’m excited to talk about CRMs this Thursday night at 9PM EST to see what tools institutions are using, struggles you have faced, and ideas you may have for enhancing communication both internally on your campus with staff and students and externally with prospects and constituents.

If you’re not that familiar with CRM, here are a few great posts that are worth reading. You don’t need to be an expert to have insight.

It’s Time to Put the Relationship in Higher Education CRM – Tim Copeland

sCRM: Stop Me If You Think You’ve Heard This One BeforePeter Kim

The CRM Triptych and Overcoming Higher Education CRM Hype – Tim Copeland

Selecting a CRM Vendor in the HE MarketOvum

CRM for Higher Education  – Intelliworks (Dan Obregon) and DemandEngine (Tim Copeland)

…Yes, there is a Tim Copeland trend. Yes, I’m an unofficial fan. Does that make it official?

–Alex

 

 

 

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#EMchat 39: Mobile Tours-Tweet of the Night goes to @markgr

#EMchat 38′s discussion was about using technology for mobile tours.   It was extremely informative, and those of us who do not have a mobile tour strategy in place, received many great resources and input on how to begin discussing the value on our campuses.

Tweet of the Night: 

Tonight’s TOTN goes to one of #EMchat’s favorite mobile/tech gurus, Mark Greenfield (@markgr):

Tweet of the Night Honorable Mentions:

Mike Petroff (@mikepetroff) offered great insight about why mobile tours are effective:

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#EMchat’s own, Tim Dunning (@timdunning) always has the resource links for us!

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Thank you to everyone who participated tonight.  Back by popular demand – our NETWORKING chat is next week.  So grab a beer, login to Twitter and network with other Enrollment Management professionals.  It is a great time!  
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#EMchat 38: Campus Visits-Tweet of the Night goes to @Katie_Troyer

#EMchat 38′s discussion was about Campus Visits.  MOD, Jillian (@jhiscock) did a great job, and our guest, Z. Kelly Quiejo of Smart College Visit (@collegevisit), had great tips and insight to offer.

Tweet of the Night: 

Tonight’s TOTN goes to one of our newbies, Katie Troyer (@Katie_Troyer), for her answer to Q2: Is there truly a best-practice approach when considering campus tours?

Tweet of the Night Honorable Mentions:

Z. Kelly Quiejo from @CollegeVisit offered great advice all night, including this tweet about campus visit follow-ups:

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Fuji Fulgueras (@fujifulgueras), one of our most loyal #EMchat participants, offered this advice for students visiting:

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Patrick Warfield (@iampatrickw) offered this great tweet:

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AND, our Funniest Tweet of the Night goes to Karen Full (@KarenAFull) for this tweet:

which then led to…
Thank you to everyone who participated tonight.  Have a great weekend! Check out our calendar for upcoming #EMchats. 
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