People today live in a world where changes in the digital ecosystem occur regularly every quarter. In order to be continuously connected to the new information that appears, we must constantly train our self-education skills.

Here is a selection of 5 Best Marketing Books that everyone should read:

1. Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, the father of modern marketing, wrote "Marketing 4.0" to help marketers adapt to the new digital world, where consumer attention is hard to come by. It is a book worth reading by any marketer who wants a guide to navigating the new world of digital communication.

2. The Power of Moments: Why Certain Experiences Have Extraordinary Impact

It will help you understand why certain experiences are memorable and stay with us for a long time and how we can learn to create these extraordinary moments for brands. The author explores this idea in an interesting way: Why we feel comfortable when things are safe, but we feel alive when they are not predictable.

3. Building a StoryBrand: Clarify Your Message So Customers Will Listen

You will find out why most marketing actions are, in the author's perspective, a waste of money. When communication is confusing and does not take into account the wishes of the consumer, it will be received as background noise, and the book provides solutions for creating marketing messages so that they are not ignored. The author describes 7 models of thinking and efficient implementation of a brand's story, to turn it into a magnet for consumers.

4. This Is Marketing: You Can’t Be Seen Until You Learn to See

An interesting perspective on how people decide to buy certain brands: "People like me" choose this type of brand. In this book, Seth Godin explains why the classic approach to advertising no longer works, in his view.

5. The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

The last (but not the last) recommendation is not a marketing book. It is a leadership book for marketers, from which you can find out what works and what does not in today's marketing, in which digital has become the most important channel of communication with consumers.

The Top 5 Marketing Books analysis was provided by Best2Read - Book Reviews & Ratings platform after analyzing over 150.000 marketing books ratings and reviews added by users from December 2019 until today.