Virtual Viewing Party: Admissions On Trial

AdmissionDocTITLESo, about that summer schedule. We have bigger things on our plate.

As you all know, the Supreme Court is set to rule on Fisher v. Texas before the end of June. As enrollment management pros, it would make sense that we (you) have a vested interest in the outcome, as should all of America.

I’m sure you saw Jennielle’s tweets the other night regarding a documentary that was recently released,  Admissions on Trial: Seven Decades of Race and Higher Education, and we’d really love to incorporate this into an overarching discussion on affirmative action and the court’s ruling.

SO – here’s what we have planned:

  • THIS Thursday (6/20) we’ll be having a virtual viewing party of the documentary. It seems like it was made for #EMchat because it’s just under an hour.
  • Thanks to PBS-KLRU in Austin, we’ve been set up with an OVEE account to view the documentary, with chat included – Click here!
  • Feel free to use #EMchat and #AdmissionsTrial as well on Twitter. I’ll be tweeting takeaways/facts throughout the documentary on Twitter AND participating in the OVEE.
  • We’d also love for you all to submit questions to us this week regarding the documentary and overall case that we can present to the documentary’s writer, director, producer, Lynn Boswell. We’ll pull these together for a Q & A blog post.
  • Our 6/27 chat will be replaced with a Reactions Chat centered around the decision. We’ll likely take some of the questions received throughout the week and rework them into a chat format.

We’re really excited about this and we’re pumped to be working with Lynn to make this a reality. Click on the Evite below to join the viewing party. We won’t have any questions scheduled, but I’m sure there will be plenty of thoughts!

We’d love to know who’s coming, so please RSVP!

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Reblogged: observations on graduate school admissions

This post was reblogged from Rebecca VanderMeulen, an #EMchat regular. Check her out on Twitter and keep up with her blog!

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One of the cool things about my job providing administrative support to a university graduate program is that I get an inside view of what happens to a student’s application.

So far this year about 200 students have applied to our program, including applicants for our first cohort at a new satellite location. The basic process is that another office on campus collects each student’s application package. Faculty members in our department review applications and offer their opinions on whether each student should get in. Then applicants are admitted, denied or put on the wait list.

Meanwhile our department is planning for the next school year. As applications trickle in, people above me are making educated estimates about how many students they can expect in the fall. I read somewhere that from the college’s point of view, this process is sort of like landing a helicopter on a needle. Our program recruiter said that sounded about right. (Last month she got a university award for generally being awesome at her job. She seems to know what she’s doing.)

Here are a few things I’ve learned so far about the application process:

Regarding rolling admissions

When I was applying to colleges my senior year of high school, I thought “rolling admissions” meant “no specific deadline so you can send your application whenever you get around to it.”

Good thing none of the schools I wanted to go to had a rolling admissions policy.

Our program has “priority deadlines.” As it says on our website,

We will continue to process applications after these due dates but early applicants have a greater chance of admission. You are encouraged to apply early and have all required documents (recommendations, transcripts from all schools attended) submitted as early as possible.

While I started my job after all the priority deadlines had passed, I noticed that most applicants had learned where they stood. And like every other academic program, we have space for a finite number of students. Applications that show up after the priority deadline are still looked at, but those applicants might hear that we just don’t have room. This could be the case even if a fantastic application comes in – although I’m sure denying admission to a stellar student is a bit painful.

So send your application as soon as you can.

Tell us if you’re coming. Please!

The average college campus might look quiet over the summer, but there’s a lot happening behind the scenes. I think my busiest week so far was right after spring classes ended.

Graduate programs have a lot of work to prepare for incoming students. For one thing, students need to take classes, and they’d prefer if these classes weren’t too big. Each class needs to meet in a classroom. (One of the first things I learned here is that our university has a whole department dedicated to figuring out which events will take place in which room at which time.) Plus, each student needs an advisor. We have to figure out which faculty members will advise which students, and we have to make sure no advisor has more students than she can effectively work with. And since these are social work students, internships in the field are a major piece of the program. Our department has a staff member whose job is to coordinate the process of placing students in their internships. She’s also great at what she does. And I assure you that she’s very busy.

What does this mean for admissions?

Our recruiter regularly gives me names of applicants who’ve been accepted to our program but haven’t fully committed. Maybe they’ve paid their enrollment deposits but haven’t signed up for classes. Maybe they’ve gotten acceptance letters and never contacted us again. In any case I have to email and call them to ask whether we can expect to see them in the fall. I leave a lot of voice mails.

We really need to know who’s coming. Maybe one person’s decision to join our program means we need to open another section of a class. Maybe it means we have to hire an adjunct faculty member so you’re not sitting in a classroom with 30 other students.

So if you’ve definitely decided to go somewhere else for grad school, let us know. We want you to be successful and we won’t take it personally.

Wow, grad students are focused.

This spring I was working at a college fair as an admissions volunteer for my alma mater. A financial aid representative from another college told me the essential difference between high school seniors and graduate students: “Grad students know what they want.”

Whenever I have a chance I ask students in our program what they’d like to do after they graduate. They have precise goals and articulate well how they came to seek careers in social work. Their future clients are in good hands.

First Generation Student

This Thursday’s chat focuses on retention initiatives for first generation students and we’re looking forward to having our friends over at First Generation Student join us with some of their thoughts.

You may have run across them on Twitter or through your own searching, but First Generation Student is doing some incredibly valuable work for very deserving students (and families). FGS

First Generation Student is a Washington, D.C. based group that provides information, resources, and tools to aspiring and current first-generation college students. Their site covered every step of the process–planning for college, researching schools, applying, figuring out how to pay, and succeeding during and after college. Their writers have contributed to sites such as US News & World Report, College Board, Education Week, and more. Their goal is to provide the most comprehensive source of information available to this hard-working class of students.

They’re perfect guests for this week’s chat as we all know that retention doesn’t necessarily start once a student begins their first day of classes.

They recently launched their blog that features a wide range of contributors–first-generation students, university faculty, staff from non-profit organizations (such as the Century Foundation), and nationally recognized experts (such as Mark Kantrowitz of FinAid.org, Fastweb.com. and the New York Times). They have also launched a college search tool that allows high school students to sort through schools on an interactive map based on location, cost, diversity, and other data; a “Student Stories” section that allows current first-generation students to share their experiences for the benefit of high school students going through the admissions process; and they are continually planning updates and new features, highlighted via their social media streams.

You can follow First Generation Student on Twitter and Facebook as well as their chat, #firstgenchat!

Join us Thursday night for what is shaping up to be a great conversation. Bring your questions, bring your thoughts, and as always, bring a beer. See you then!

-Alex

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The Power of Student Employment – Recruitment and Beyond

During my time as an undergrad, I had the amazing opportunity to be a Student Ambassador for my institution.  At first, I served as a volunteer giving the campus tour (no longer a volunteer position, but a paid opportunity).   I moved into a telecounseling position, and from there it exploded into an outstanding professional development and general growing up opportunity.

While maintaining the core objectives of learning about the institution, giving campus tours from anyone to classrooms of 6th graders through graduate students, and working the open house/special events, I worked in our daytime operations.  Our day time operations ran the office.  There was a student manager, someone answering the phone to schedule visits, someone (Me) to answer the general university email account, someone to float and assist, and two people to welcome and manage our front desk.  There were three shifts approximately each day, all coordinated by a student.  If our supervisors wanted to go to a conference and present on our program, and they did, they literally could point out that they were there and our office is still running.

While many people have concerns over the legitimacy of student work and whether the responsibility is appropriate for a student to do, I have to respond with, “Let them do it.”  Now, with that means training and supervision, but outside all the logistics and politics, you are creating something much bigger.

You are creating the opportunity for that student to grow.

My final position in that office, on top of the tours, the answering of emails, and working special events, was “Professional Development Coordinator.”   A rather fancy title that I imagine a lot of us would like to have now as full-time professionals.  My responsibility, develop training sessions that helped build on the core responsibilities we learned from our retreats throughout the semester.  These trainings would be on effective communication, creating healthy work relationships, and all the other topics our supervisors wanted to talk about, but didn’t have the time to talk about it.  It was my opportunity to professionally grow in terms of developing trainings, presenting, communicating with others, and researching topics.

I wouldn’t be where I am without these opportunities.  As some of us continue to fight the battle with budget cuts, and even those that aren’t, there is lot to be said and a lot of power that can come from student employment.

Want to know more about my experience, connect with me on Twitter @JoshKohnert.

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Importance of Education

“Next to God and family, education is the single most important thing in life.” I will never ever forget those words. My grandfather told them to me in 2008 at my undergraduate commencement ceremony. A week after his passing, I’m sitting here at midnight contemplating them, along with all of the other advice he gave me throughout my 25 years here—25 years that pale in comparison to his almost 92.

 When I think about why I want to work in the education space, it’s because I have been instilled—from birth—with the idea that education is the key to change. It’s the key to growth, to advancement. Education is an avenue on which dreams, passions, and realities coexist and meld.

 A passion for education runs in my family. And, as a fourth-generation college graduate, it was also expected that I’d go to college. In whatever form college will be in 18 years, I expect that my son or daughter will likely also attend.

 But, when my grandfather hugged me and dropped that bit of knowledge five years ago, I know he wasn’t saying that my education was the most important thing in life. Education itself is important. It’s vital for everyone.

 My grandfather was a strong supporter of the Civil Rights movement, and all of the members of my family were in astonishment earlier this year when we casually found a hand-signed letter from Dr. Martin Luther King, Jr. thanking my grandfather for his support. Equality was continually on his mind.

 I was lucky to have had my grandpa for as long as I did, and also to have the ability to spend such a significant amount of time with him throughout my life. A few months ago, I was sitting at the kitchen table talking with him about #EMchat (because I talk to anyone about it who will listen), and we had an in depth conversation about college access and escalating costs.  We didn’t come up with any  solutions, but there we were, two college graduates (Amherst ’43 and Salisbury ’08) talking about the importance of higher education and the need for it to be ever more accessible—to all.Image

 Two days after my grandfather passed away, I attended the College (Un)bound panel at AEI, listening to Jeff Selingo discuss his new book with Ann Kirschner, Siva Vaidhyanathan, and an audience full of academics and industry professionals. Many of the same questions my grandpa and I discussed were brought up, and I found myself lapsing between the panel and my own reflections.

 I’m on board with pretty much any technology (in any industry) that creates efficiencies while improving experiences. But we have to remember always, that no matter how efficient a process is, if it isn’t reaching or affecting a diverse and deserving audience, it should be rendered ineffective.

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Independent Research: FAFSA & Free Lunch

I know that there are only a few people in our chat from Maryland, but I’m hoping this post will inspire anyone with interest in this data (which should be all of you!) to follow suit and create your own state reports.

For the last few months, I have compiled data (largely sourced from NCES and the FAFSA project website) on the state of Maryland. I initially wanted to compare per capita and household income to FAFSA completion rates. While we all know there is a disparity in completion rates between socioeconomic blocs, I’ve never come across a study that lists [public] high school by high FAFSAschool for an entire state. Like most states, Maryland is incredibly diverse when considering the socioeconomic spectrum. As a state that borders our nation’s capital with a highly-educated workforce, we have some of the wealthiest counties in the US. We also have some of the poorest. Continuing, these counties are oftentimes broken up into wealthy districts and zip codes. In short, it was nearly impossible to predict the per capita and household incomes for a specific school–students who have parents that make $250k+ could be sitting next to a student with both parents unemployed. In the end, I resorted to using free and reduced lunch data to compare to FAFSA completion rates.

What I found only confirmed what we all know. But, the information is now usable. Admissions counselors can now see what schools may need additional information or assistance when it comes to the financial aid process. High school administrators can see where their school ranks when compared to others in their district and across the state. Superintendents can target specific schools that may need additional programming and information sessions encouraging families to fill out the FAFSA. Organizations that focus on promoting college access can reach out to struggling schools. I believe this is only the beginning, but I believe it is a strong step in the right direction, focused on fostering collaboration between all sectors of education.

Please check out the data and let me know your feedback. I’m going to continue refining it (especially when the June 2013 data is released), and hope to create a report that I will be able to present to my state BOE. The most telling sheet is the fourth–just check out how the red (less than 50% completion) begins to change to white as you scroll down.

I’ve uploaded the doc to Google Drive

As a disclaimer, this research is far from perfect. The free and reduced lunch data was a percentage of the school; I applied it to the number of seniors, using the assumption that the students were equally distributed among all grade levels. Some of the NCES data did not match up with the FAFSA data; i.e., there were 2 seniors but 40 FAFSA completions. Schools sometimes overestimate their completions and things can be misreported to NCES. For a list of assumptions of the FAFSA Project, see here. Thus, ignore the obvious outliers of 400%, 1200%–it would be phenomenal if true, but it’s not. There are other assumptions I have taken in this study and I’d be happy to discuss them with you via email. Feel free to contact me: alex@emchat.net

Enjoy!

-Alex

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#EMchat Tweetup at #NAGAP – Wed. Apr 24

What’s a “tweetup”? It’s basically a Happy Hour with all of your new found Twitter friends!

Last year, I hosted the first ever #EMchat tweetup at NAGAP and it was a wonderful experience.  All of the folks I connected with via Twitter and the #EMchat feed were now sitting with me face-to-face!

I am hosting another #EMchat Tweetup at this year’s NAGAP conference in Florida — Please join us!

WHEN: Wednesday, April 24, 2013 – 8:30 pm (right after the Welcome Reception)

WHERE: Wreckers Sports Bar (Located next to the South Beach Pool and Coquina Lawn areas at the Gaylord Palms Resort)

Shoot me a tweet and let me know if you can make it! @EMjennielle

See you next week in Florida!
Jennielle

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What Motivates You?

A few months ago we announced that we’d like to start a “What motivates You?” series. We started off the next week with an awesome post from Ashley Scott and then we kind of fizzled off. I had intended on writing the second post and, well, here I am…a few months late!

I can tell you the moment I knew I wanted to work in enrollment management; although, at the time I only knew it as admissions. I toured Salisbury University on June 23, 2004. Yes, I know the date. I don’t know my tour guide’s name, but I know she had blonde hair and I quoted her introduction in my graduation commencement speech…”If I’m about to trip over something or fall while walking backwards, please let me know.” It became my tagline to make people laugh (so cliché), but also become a metaphor for my life. I wasn’t always sure where I was going and knew I would need help along the way.

I joined the admissions team during my sophomore year as a host. Elizabeth Coccia (CONNECT IF YOU HAVEN’T @ecoccia33) didn’t interview me, but she was the person who introduced me to the world of enrollment management. She provided the foundation for me to build my passion for helping other students find their right fit. She let me emcee during admitted student day, brought me along on counselor luncheons, and showed me what real passion for your job is about. She’s still doing it today, and I am so thankful that she somehow found #EMchat and realized that her wannabe protégé was one of the people behind it. I’m one of those people because of her.

I never took a position in admissions when I had the opportunity.  At the time in my life, it wasn’t right. I look back on that decision frequently. I’m happy to say that I don’t regret it. To be honest, if I had taken that job, I’m not sure that we would have #EMchat – although Jennielle and Jillian would probably still have rocked something out sans Alex.

I needed to keep abreast of trends and changes in the industry because I want to be an enrollment management consultant—my initial interest in the community was selfish, I’m comfortable with saying that now. But now…now I’m motivated each day by the conversations that take place in this community. I’m blown away. I’ve been fairly inactive the last few weeks because of work demands, but I follow the feed on a daily basis and am amazed at the dialogue that’s taking place. I’m in awe of the relationships that have been formed and those that form each day.

So, what motivates me? It’s changed over the years. We all have our true starting point (thanks, Elizabeth!), but we need motivation that takes us through each day and year. Thank you all for motivating me each and every day.

What motivates you? Let us know if you’d love to post on this topic!

Cheers.
Alex

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College Abacus & College Cost Transparency

Familiar with College Abacus? You are? We’re not surprised. Maybe you read about them on CNN, TechCrunch, or perused College Abacus LogoAbigail Seldin’s thoughts about the college scorecard on Inside Higher Ed.   Maybe you’ve seen a tweet or two discussing college cost transparency and the awesomeness [our words, not theirs] that their tool brings to the higher education space.

And…if you somehow haven’t heard –

Seldin headshot 2013We’re lucky enough to have Abigail Seldin jumping in as our #EMchat guest for the evening. Abigail is the CEO and Co-Founder of College Abacus, a recent winner of the Gates Foundation’s College Knowledge Challenge. A Rhodes Scholar, she is an ABD DPhil in social anthropology at the University of Oxford.

College cost transparency is perhaps the hottest topic in higher education, specifically enrollment management, right now. With the release of the college scorecard, it’s seems to be all that most people are talking about. In fact, if you missed it, we had a great chat on the actual scorecard just a few weeks ago. We’ll be talking about College Abacus itself and how it’s prepped [our belief!] to transform the world of higher education across the socioeconomic spectrum.

Join us this Thursday at 9pm ET to talk with Abigail — bring your questions, bring your comments, and as always, bring a beer.

See you Thursday–Cheers!

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The Diminishing Value of Deposits

Adam Castro (@AdamCastroEdu)

Adam Castro (@AdamCastroEdu)

Well, deposit season is upon us once again. Stage Manager, cue the collective groan. Colleges all over the country are projecting Fall 2013 enrollment based on one, three, even five years of deposit data hoping to see a pre-May 1 uptick that will ultimately result in a strong new student cohort. Give that a second read and tap into your inner Agent Scully: Question everything.

We have accepted the fact that students apply to more schools than ever before, right? In that same vein, we can no longer ignore that the once infinite power of the deposit has been watered down. Some schools have raised, even doubled, the cost of their deposits in recent years with varying results. The bottom line is, the ability to deposit and/or deposit at several institutions, is variable depending on the student population you serve. There is one enrollment factor that is consistent, however: time.

The new deposit is one of an expressed level of commitment through a student’s time. What could be a better indicator of interest than a millennial spending meaningful hours preparing for the start of their college career at a particular institution? To that end, I would argue the following actions are better indicators of student interest than a monetary gesture:

Attending two or more yield-based recruitment events

If a student attends say an Accepted Student Preview Day and a Scholarship Reception, they are highly interested. Get a third visit and you better be helping that student move-in in September. A prepared student may attend 10 Open House events, but they will only attend a yield event for schools they are strongly considering. One, maybe two, schools get multiple yield-based visits.

Taking a placement test

How awful. Imagine giving up your Saturday to sit in a lab for two hours and take a test that has no bearing on your acceptance, but could seal your academic fate as a freshman? I would pay you $150 right now to never have to experience such a thing. Online tests are just as bad. There, I beat you to it.

Registering for classes

Large schools that register their freshmen online en masse, skip the next couple of sentences. Small, niche schools, allow me to holler at you for a second. There is no better indicator for enrollment than registering for classes, right? Well, don’t stop them. Allowing them to register, deposit be damned, opens up a myriad of yield-based, counseling opportunities. You will have every opportunity to find out if they are committed to enrolling at You U. My institution serves a high financial need student body (about 50% of the incoming class has an EFC of $0 – $3,000) and we are often able to present students with a financial aid award that has a $0 out-of-pocket expense after federal, state, and institutional grants, and federal student loans. Does it make sense to ask them to pay out-of-pocket to confirm their intent to enroll? I say no.

The payoff here is in assessment. Broadening the deposit conversation can help you identify problems within your yield strategy. Are your events not up to par? Does your placement test format, or how results are presented, scare the bejesus out of students? Does your initial advising session hook ‘em or push them away?

Deposit to enrolled yield is so 1990’s. Get a handle on your engaged to enrolled yield and it will serve you well in the turbulent years to come.

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